Human Color Forecaster Or Robot Stand-In? Who Would You Trust With Your Brand Identity?

April 21, 2014 § 3 Comments


April 21, 2014

 

As a general rule, evolutionary alterations are less risky than revolutionary changes. However, with changing times and expectations in the marketplace, some risk-taking can be a real attention getter. It should be a calculated, thoughtful and intelligent change that can be backed up with a meaningful rationale. 

This is not something I can see a robot taking into consideration.

Earlier in April Esquire.com posted an article by Andrew Luecke called Welcome to the High Stakes World of Color And Branding. The following quote is from Andrew’s article, “A paper by researchers at the Institute of Textiles and Clothing at Hong Kong Polytechnic University found that due in part to the accelerated production schedule of fast fashion, color forecasting that “depends on the personal experience and judgment of the field of experts,…is often found underperforming,” while “artificial intelligence models, especially artificial neural network and fuzzy logic models‚… help to improve the forecasting of fashion color trends.”

Look a little closer at the motivation of the study, “fast fashion” and saving money. Have we learned nothing about our obsession with cheap, in light of the tragedies in Bangladesh?

The argument can be made in support of robots doing the work for humans. I’m not sure this would be the smart decision when it comes to making color decisions. Change for the sake of change is not necessarily a good idea, and I’ll tell you why.

Color is not the only means of attracting attention. There are other considerations as well:

the shape of the package

the “fit” in the hand

the texture (rough or smooth)

the finish (shiny or matte)

the perceived weight of the object

the graphics

All of the above can be further enhanced and made even more suggestive by the proper, intelligent use of color. A very important aspect of these visual tempters is called the “sensorial cues.” These cues link colors to all the senses and conjure up thoughts and perceptions of how the product will taste, smell, feel and in some cases, sound.

When the senses play such a large role in our daily choices, it is easy to see why a robot would not make a good color consultant. Human emotion and reaction cannot be sensed by a robot. The dialogue between client and consultant can often lead to discoveries of negative color responses. The discovery of negative color association is best handled with care and compassion, which can lead to new ideas on color and one’s perception. I couldn’t imagine trying to communicate those negative color responses to a computer. Could you?

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Some things are better left to a human being who is capable of emotional understanding and color psychology. I can’t help but think of how frustrating self-checkout is at the store. I wouldn’t leave such emotional work to a machine. Your feelings matter and communicating those feelings to a robot seems counter productive.

Numbers and algorithms cannot make up for the human experience. Not to mention the lives that are spared by not supporting such unsafe work practices and consumer drive.

Who Picks the Colors That Make You Spend Your Dough? – Welcome to the High Stakes World of Color and Branding – Esquire.

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Color Coded Cartoons

August 9, 2013 § 2 Comments


August 9, 2013

The color wheel is the basis of all color combinations. This circular arrangement of the spectrum visually illustrates the basic principles of color. That is part of what makes this cartoon color infographic from Slate Online Magazine (click the link at the bottom), so wonderful.

 Color Wheel-Fixed

As most people are familiar with the color wheel it makes perfect sense to color code cartoon characters, especially if you are looking to create a space for your child or inner child, the color wheel is a great place to start.

As a parent, a visual like this could make quick work of (re)decorating your child’s personal space. Even if your child’s favorite character hasn’t made the cut on this graphic you can still draw inspiration from this cartoon color wheel or any color wheel.

It is really important for children to have input into the color schemes of their rooms. It’s a wonderful exercise in creativity and a real confidence booster in their ability to do this. In addition, it really helps to set the stage for their participation in color and design projects when they get older.

It has been said that the greatest of all inventions is the wheel. I would say that the color wheel is next. For most people, much of color “knowledge” is based on instinctive responses, cultural conditioning, and those aspects of color that we seem to absorb without much conscious thought. yet there is a great deal we can learn about color that is based on certain artistic and harmonious concepts.

Blue Smurfs and green Ninja Turtles: The cartoon-character color wheel. – Slate Magazine.

Blog On Black

March 11, 2011 § 1 Comment


March 11, 2011

Recently, I received some feedback on the background color of this blog (feedback is greatly appreciated). Eisemancolorblog has always used a black background as its background. To me, it is much like the fantastic red scarf that pops against a black jacket, black is the medium for which we deliver pops of color whether in text or imagery.

I found this infographic especially interesting and reaffirming. Interesting because I love a good infographic especially one on color and reaffirming because it validates our thoughts and inspiration behind our choice in using black.

We may be biased.

A quote from Color: Messages and Meanings about black…

“Another color can come forward and claims in the fashion press will be made that it is usurping black’s place but the reality is that black will always have a presence, not only in the world of fashion, but in all design disciplines. Adding black to any color renders that color more powerful, creating an illusion of depth, weight, solidity, substance and most often, more subtlety. Black is a fundamental factor in process printing; the final letter of CMYK is the last letter of the word black.”


The Psychology of Color by Tech King

Green Is The New Green

February 11, 2011 § Leave a comment


February 11, 2011

I recently shared my love of the infographic and as such thought it fitting to share another one. Today’s graphic comes from Jerry Yudelson’s Presentation, Cool Water: Blue Is The New Green. It just felt right to do a blog about green since the promise of spring is right around the corner (according to Puxsutawney Phil). There are blossoms on the trees to substantiate that theory.

I found this interesting excerpt about green as quoted in Leatrice Eiseman’s Colors For Your Every Mood. Dr. Kurt Goldstein states in his book, The Organism (D.C. Health and Co., 1939):

“One could say red is inciting to activity and favorable for emotionally determined actions; green creates the condition of meditation and exact fulfillment of the task. Red may be suited to produce the emotional background out of which ideas and actions will emerge; in green these ideas will be developed and action executed.”

I really do love the Jolly Green Giant!

Infographics Are The New Black

February 4, 2011 § Leave a comment


February 4, 2011

One of my favorite ways to “get” information is in an infographic. I enjoy the simple breakdown of thought with color and imagery. Does that mean I am simple? Whatever the case may be I never tire of looking at them especially when they are entertaining like the one I am sharing today which uses color psychology to show purchasing trends.

Why use such a medium to convey a message, you ask?

To quote Wikipedia “Today information graphics surround us in the media, in published works both pedestrian and scientific, in road signs and manuals. They illustrate information that would be unwieldy in text form, and act as a visual shorthand for everyday concepts such as stop and go.”

Infographic


Pie Charts Never Looked So Good

February 3, 2011 § 2 Comments


February 3, 2011

Take a look at this fantastic new way to “see” art. Can you figure out which pie chart is your favorite Van Gogh painting?

Van Gogh Pie Chart

I would guess that Sunflowers is the bottom row second from the left. What do you think? What a fun way to learn more about color and ratio. Share your guesses and thoughts too.

Don’t forget to click the link below for more….

Van Gogh pie-charts – Boing Boing.

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