Following Up On The Fruits Of A Certified Color Consultant And Colleague

January 2, 2014 § Leave a comment


January 3, 2014

In 2005, I did a Color/Design class here on Bainbridge Island (as I do every summer) for those wishing to expand their careers in color and had the good fortune to have a lovely woman named Irma from Indonesia enroll in the class. Needless to say, Bainbridge is a long way from Jakarta and I was delighted that she was motivated enough to come all that way to take the training program, especially because I had spent some time in Indonesia doing consulting and presentations for a very large cosmetic company founded by a woman named Martha Tilaar. She literally started her company on a shoe string budget with a recipe for skin cream passed on to her from her grandmother. She had seen my first book, more recently re-done as More Alive With Color, and decided to contact me about the possibility of coming to Indonesia to train her make-up artists and salespeople in color.

I happily took my first trip there in the late 80s and subsequently went back to Indonesia twice in the 90s (including Bali— but that’s another story) and enjoyed every moment there. This is a country rich in color heritage and the women are really quite beautiful. They are a mix of native Indonesian, some other mixed Asian cultures and Dutch. The furniture in their homes, the food they eat and the clothing they wear reflects those varied cultures. Ms. Tilaar was a fabulous hostess and I found out when I was there that she had quite a success story behind her. When she took me to one of her cosmetic-producing factories, she opened cauldrons of bubbling creams and had assigned color names from More Alive With Color. It was quite a colorful and amazing experience!

It is always gratifying to hear from former students, particularly when I have such fond memories of both Irma and her country, so I was happy to hear from her with an update on what she has been doing in the eight years since she took my class. 

IrmaClientHomePage

Among many other advancements in her career as a personal image and fashion consultant, she has been quite busy picking the colors for Garuda Indonesia’s crew uniforms. It was such an amazing coincidence that earlier in the year, July to be exact, she chose reddish purple as an additional color for the Maitre de Cabine uniform of Garuda Indonesia new cabin crew uniform (national flag carrier airline). Additionally in 2009 as part of the team of consultants for Garuda, Irma chose three colors for the new cabin crew uniform: turquoise, orange and blue (purser). After the launching of the new uniform in July 2010, she was thrilled knowing that turquoise was chosen as Color of the Year (2010) and Orange or Tangerine Tango for (2012).

GarudaIndonesiauniforms

Well done, Irma!

Design Principles: Color

August 2, 2012 § 2 Comments


August 2, 2012

 

Are you into trends?

 

In my book Color: Messages and Meanings I highlight variations in color families and bring broader insights to the meanings and consumer responses to color(s). Some of the insights I share are about trends and I give you guidelines on how to spot them.

 

Do you have an eye for spotting trends?

 

Here is an excerpt from the book.

 

“Spotting future trends is much like detective work. It’s not the one big ‘AHA’ that hits you but rather a string of clues that leads to the ultimate realization. It’s very important to view the big picture first-the macro level that precedes the micro.

 

Fashion is most often the forerunner to color trends, but one season of a “hot” color doesn’t do it. One or two seasons of a hot color is still a fad. But tracking a ‘new’ color for several seasons will tell you if it translates from fad to trend. Read the magazines or visit the websites that talk about trends. If a trend is growing, you will see it in more than one resource.”

 

That brings us to the May issue of Graphic Design USA (GDUSA). Graphic designers are “tuning in” to the trends. Some trends may start in fashion but as more people embrace these trends we will continue to see them in areas such as website design, interior design, typography, and graphic design as an important design principle.

 

What role does the color forecast play in your life? Does it inspire you to repaint your home? Do you invest in a key wardrobe piece for a season (or two)?

 

Pantone Fashion Color Report – May 2012 Annual Color Forecast.

Pop Goes The Tangerine Tango Shop

May 8, 2012 § Leave a comment


May 8, 2012

One of our colleagues and former students, Denise Lampron, is an image consultant, stylist and a color design consultant in Los Angeles. She attended a Pantone/Sephora Tangerine Tango event in the “Pop-up” Shop at the Grove in LA– a fun place to shop for all kinds of goodies. This is the report she sent us….

“The event was attended by the press, stylists and ‘corporate’ from 3-6 pm, and from 6-9 pm by the public. The Pop-up Shop was ideally located in the ‘park area’ of The Grove. It was a warm, sunny day and an ideal backdrop for the happy, bright introduction of Tangerine Tango.”

“The Sephora personnel were knowledgeable, friendly and appeared to be genuinely excited about being at the event. The Pop-up Shop was impeccable. The displays were very high end looking, eye catching, creative and, of course, bright and bold. The Sephora make up artist I spoke with referred to the psychology of TT (she paid attention in your lecture!)”

 

“The catering company did a lovely job of re-creating the TT theme in the food.”

It was a festive opening with lots of interest.

 Thank you, Denise, for sharing.  Especially loved the picture of you (in orange) taking a picture of you taking a picture!!

Orange Blossoms And False Eyelashes

February 23, 2012 § Leave a comment


February 23, 2012

I found this article and thought that with all of the great buzz surrounding Tangerine Tango that it would be fun to look back at when it all started. I excerpted a paragraph from the article for your viewing pleasure and included a link to the full article at the bottom.

“Sephora is about to bring out a limited-edition spring cosmetics line with orange eye makeup—including orange false eyelashes made from feathers. The renaissance of orange extends to many facets of design: The Canyons Resort in Park City, Utah, recently installed a luxury ski lift called the Bubble Express—with heated chairs in eye-popping orange.

F. Martin Ramin for The Wall Street Journal

 This renaissance for orange has been a long time coming. The color was popular in the 1920s, and again in the 1960s, with a lesser renaissance in the ’80s.”

Are you hearing the buzz about the Pantone x Sephora collaboration? Will you be rushing out to pick up some of these limited-edition goodies?

Orange Blossoms Especially for 2012 – WSJ.com.

I’m Tickled Orange!

February 16, 2012 § Leave a comment


February 16, 2012

I was in New York during Fashion week and was interviewed by Rueter’s News Service that is distributed internationally.  

http://www.reuters.com/resources_v2/flash/video_embed.swf?videoId=230303298&edition=BETAUS
Let’s hear it once again for Tangerine Tango!!

Do you like this video? If you do Like this post!

Thanks for stopping by!

What Do You Think About Tangerine Tango?

December 9, 2011 § 2 Comments


December 9, 2011 

The following is an excerpt from an article by Aylin Zafar for TIME.com followed by a little background on the selection process. Every year I spend a great deal of time perusing all of the issues and happenings that might influence color directions in the future. Ever since the color of the year has been named I have been intimately involved in the process, as I am the Director of the Pantone Color Institute and their lead forecaster in all industries mentioned below.

The world is about to look a lot more vivid: the Pantone Color Institute has named “Tangerine Tango,” a radiant red-orange, as the top color of 2012. The color experts have been amping up their selections each year, with the serene and calming turquoise in 2010 giving way to 2011’s honeysuckle, a warm, reddish-pink color meant to lift spirits and instill confidence.

But the current economic climate and frustrations call for something bolder this coming year. Pantone has turned to the “spirited reddish-orange” hue to “provide the energy boost we need to recharge and move forward.” Orange signals not only vitality, but also urgency and strength—associations that should resonate in a year where many are hoping to finally start seeing changes. “There’s the element of encouragement with orange”.

The color of the year selection is a very thoughtful process. To arrive at the selection, Pantone quite literally combs the world looking for color influences. This can include the entertainment industry and films that are in production, traveling art collections, hot new artists, popular travel destinations and other socio-economic conditions. Influences may also stem from technology, availability of new textures and effects that impact color, and even upcoming sports events that capture worldwide attention.

For more than a decade, Pantone’s Color of the Year has influenced product development and purchasing decisions in multiple industries, including fashion, home and industrial design, as well as product packaging and graphic design.

‘Tangerine Tango’: The Bright, Encouraging Color of 2012 | NewsFeed | TIME.com.

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