The Shocking Nude That Changed America

February 28, 2013 § Leave a comment


February 28, 2013

As a color/design consultant, forecaster and author, I always look to the art world for inspiration and direction, especially shows and exhibits that are garnering much attention in the art world. So I read with great interest on artdaily.com about  one show that changed it all. 

“The International Exhibition of Modern Art — which came to be known, simply, as the Armory Show — marked the dawn of Modernism in America. It was the first time the phrase “avant-garde” was used to describe painting and sculpture.

On the evening of the show’s opening, 4,000 guests milled around the makeshift galleries in the 69th Regiment Armory on Lexington Avenue.

Two-thirds of the paintings on view were by American artists. But it was the Europeans — Van Gogh, Gauguin, Cezanne, Picasso, Matisse, Duchamp — that caused a sensation.”

Nudedescendingstairs

And what a sensation indeed! It was 100 years ago that art in the United States was forever changed. It was only one year later that Cubism would continue to evolve the world of art.

The serious, demanding intellectualism of the Cubist proposition was too important to be rendered in the decorative colors of the Fauves. Picasso and Georges Braque delivered their message in somber tones, along with the bits of wrapping paper, wallpaper, newspaper, and even sand, dirt, and house paint. Eventually, later Cubists like Robert Delaunay and Juan Gris introduced more vivid colors in a desire to capture the vibrant urban reality of pre-WWI Paris.

Nude Descending a Staircase (No.2) was the star of the Armory show and is a star in the book Pantone The 20th Century in Color. Take a minute to listen or read about the Armory Show from 1913. If that doesn’t quench your thirst you can click the link below to explore the website that the Smithsonian has put up that is a detailed timeline of archival material from that very show.

‘Armory Show’ That Shocked America In 1913, Celebrates 100 : NPR.

What Looks Lavender But Is Actually Blue?

February 14, 2013 § 1 Comment


February 14, 2013

Have you heard of the Stroop Effect?

stroop

Wikipedia states that “The Stroop effect is a demonstration of interference in the reaction time of a task. When the name of a color (e.g., “blue,” “green,” or “red”) is printed in a color not denoted by the name (e.g., the word “red” printed in blue ink instead of red ink), naming the color of the word takes longer and is more prone to errors than when the color of the ink matches the name of the color.”

I mention the Stroop Effect in reference to the blue rose, Applause, because it actually looks purple.

When we think of blue our minds conjure images of the sky and the sea. Blue is the color of constancy and truth. Yet, as we gaze upon the “blue rose” we see lavender or purple.

Applausebluerose

Blue (or any other color, for that matter) can also hold some deeply rooted cultural associations. For example, in some societies, blue is viewed as a protective color. In the Middle East front doors are painted blue to keep the evil sprits from entering the house while many Native Americans paint the front doors of their dwellings blue for the same reason.

How does this effect our psyche?

When we see the blue rose our minds are registering purple. Purple is the combination of the excitement of red and the tranquility of blue, the marriage of two diametrically opposed emotions.

A critical balancing act always exists. Which emotion takes the lead?

What is your visceral reaction to this blue rose? Are you feeling conflicted by its name and color?

Please enjoy a poem and a song about blue roses.

Blue Roses

Roses red and roses white
Plucked I for my love’s delight.
She would none of all my posies–
Bade me gather her blue roses.

Half the world I wandered through,
Seeking where such flowers grew.
Half the world unto my quest
Answered me with laugh and jest.

Home I came at wintertide,
But my silly love had died
Seeking with her latest breath
Roses from the arms of Death.

It may be beyond the grave
She shall find what she would have.
Mine was but an idle quest–

Roses white and red are best!

Rudyard Kipling

Ready To Paint? Wait, Try This First

February 5, 2013 § 6 Comments


February 5, 2013

When it comes to decorating your home one of the quickest ways to make a change is with paint. Whether you are painting the walls, furniture or the ceiling, paint can give you that lift without having to do a full scale renovation.

yellow-interior-1

But how can you be certain that the color chip will look the same when it is applied to the wall?

For novice painters (as well as veterans) it is always amazing to see a pastel such as a light Candy Pink, turn into Bubblegum on the walls. A small sample will rarely be seen as the same color when viewed on a much larger scale, as the color becomes more intense when you are literally surrounded by it. In addition, there are other considerations, such as the color of the surrounding space, particularly ceiling and floor. Most importantly, it is the quality and quantity of light in the space that will make the difference.

turquoise-living-room

It is always best to start with a simple chip that is more subdued than the color you envision in the space. If you are working with a professional painter, colorist, or decorator, or are brave enough to experiment on your own, you can also try modifying the base color with a dollop of its complementary color. You can also try “dirtying” the color a bit (not a bad thing in painter’s parlance) by adding a pinch of brownish umber shade sold in tubes and bought in a paint or hardware store. Follow the directions on the label. If you prefer a grayer shade, you can always add a bit of black, but experiment first.

Here are some additional guidelines before spackling and tackling the walls:

Test the color in the actual setting.

Test your color over a white background. This can be done directly on the wall or on a large poster board or masonite measuring at least five feet by five feet.

Paint two coats of color over the white.

Move the board around to different areas of the room so that you can see it at every angle.

Look at the test at different times of the day to see how the color might change in natural light and artificial light.

If the effects are pleasing, you are ready to roll.

Do you have a painting story or painting horror story? What successes or failures have you encountered when taking on a painting project? Did you “Do It Yourself” or hire a professional?

Sunrise, Sunset, Sunlight. What’s Your Colortime Signature?

January 22, 2013 § 2 Comments


January 22, 2013

In business, you want to wear colors that make you feel confident, and confidence-building colors are those that make you look and feel your best. For that reason, I recommend wearing your Signature Colors-those that repeat, contrast, and/or enhance your personal coloring. In order to do that you must understand your personal Colortime.

Take a look at this Estee Lauder ad with its three wonderful examples of Colortime colorings, Sunset, Sunlight and Sunrise.

Sunset, Sunlight and Sunrise Colortimes Via Estee Lauder ad.

Sunset, Sunlight and Sunrise Colortimes Via Estee Lauder ad.

Based on these examples the Sunset’s Signature Colors (woman on the left) would be golden tawny tones like Camel or Cognac. A coral pink necklace will brighten your skin and add a great accent.

Image Via More Alive With Color

Image Via More Alive With Color

A sand-colored suit and a blue-green shirt to show off your eyes are Signature Colors for the Sunlight’s (woman in the middle). Add a touch of dusty rose to complement the skin and capitalize on your own coloring.

Image Via More Alive With Color

Image Via More Alive With Color

If you are a Sunrise Colortime your best Signature Colors are a Frost Gray suit with a Bonnie Blue shirt.

Image Via More Alive With Color

Image Via More Alive With Color

Experts tell us about the four-minute time barrier, a period during which initial human contact is established. If the initial reaction is negative, the eye and the mind start to wander elsewhere.

You never have another chance to make a first impression.

This information can be found in my book More Alive With Color.

Click the link below to see how the Wall Street Journal suggests you dress for success.

Video – How To Dress For Success in Business – WSJ.com.

What Color Should I Paint My…?

January 11, 2013 § 2 Comments


January 11, 2013

More than ever, our homes are critically important to our sense of comfort and well-being where we build our own personal nests. The act of decorating our home is the catalyst that sparks our creativity, providing that special environment that helps us and those who live with us thrive.

Which is why it is not so simple to answer the question “What color should I paint my…?”

Image Via Colors For Your Every Mood

Image Via Colors For Your Every Mood

There are absolutely no quick or easy answers to that question. There isn’t a “magic bullet” answer as there are many factors to take into consideration, including:

Mood/Emotion

Lighting

Family

Lifestyle

Room scale/size

Likes/dislikes

My book Colors For Your Every Mood can help to guide you to some moods and color palettes as well as give you some of the color psychology behind those colors. Once you have familiarized yourself with color moods and you still feel you need some help to attain the “feel” you are comfortable with, you may want to hire a professional. At the very least, the book might help you to validate what you feel instinctively.

BrettRyderpicture

Before taking that final step and applying paint on the walls, it is important to think about the emotional aspect of color. The colors you choose will create moods and feelings that will have a great impact on you (and your family’s) well-being and comfort level.

You see, for someone to blindly suggest you paint any part of your home without them having a sense of who you are and what you hope to get out of the space, you are potentially asking for trouble. You wouldn’t want to end up with furniture that no longer matches or works in the space. These are costly mistakes that can be avoided.

December 31, 2012 § 2 Comments


Sale Extended Through January 15, 2013!

Eiseman Color Blog

November 29, 2012

The Color/Design class is the gift that keeps on giving…to yourself and to your future.

Have you been dreaming about taking your career to the next level? Don’t wait for another year to invest in you. This is the time of year when you are often thinking about doing for others and overlook yourself and your own potential.

Join us in January in sunny Burbank, CA to attend my Color/Design training program where we immerse ourselves in color forecasting, color and emotion and learning more about consumer color preferences. Most of all, you will learn how to turn your love of color into a lucrative career or enhance and validate what you  already know. 

Email us at: leiseman@nwlink.com

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From Us

December 21, 2012 § 2 Comments


December 21, 2012

HappyHollydays copy

What’s Your Sign? Is Your Birthstone Emerald? Color Me Curious.

December 13, 2012 § 2 Comments


December 13, 2012

Lorraine DePasque is a Style/Trends editor for instoremag.com. She has interviewed me many times before and we are often on the same “wavelength” when it comes to spotting trends. This was especially evident when it came to Emerald. I often tell people at my presentations to look to high end jewelry for future influence.

17-5641 Emerald Swatch-R

You can say that Lorraine had her (Emerald clad?) finger on the pulse of this one considering that she posted this blog back in April. Click the link below to read Lorraine’s rationale of Emerald in terms of jewelry.

Jewelry’s on the Road to Emerald City.

Holiday Special Discount: Code Word COLOR

November 29, 2012 § 4 Comments


November 29, 2012

The Color/Design class is the gift that keeps on giving…to yourself and to your future.

Have you been dreaming about taking your career to the next level? Don’t wait for another year to invest in you. This is the time of year when you are often thinking about doing for others and overlook yourself and your own potential.

Image thanks to John Q Shearer a student from the July 2012 Color/Design class.

Join us in January in sunny Burbank, CA to attend my Color/Design training program where we immerse ourselves in color forecasting, color and emotion and learning more about consumer color preferences. Most of all, you will learn how to turn your love of color into a lucrative career or enhance and validate what you  already know. 

Email us at: leiseman@nwlink.com

Comic Book Color And The Creatives Behind It

November 26, 2012 § Leave a comment


November 26, 2012

Comic Books for Social Change

This is no news: comic books are a well-known powerful media to send social messages. There are many examples of successful experiences that connect them with positive social change all over the world.

Animal Defenders

Comic book characters have a lot of power because they can do anything and everything and also have the potential to engage a super broad audience in age, background, and reading skills. That, and our love of color, design, the environment, storytelling and teaching is what pushed Veronica and me into this adventure.

She is a graphic designer and illustrator, I am a teacher and a writer and together we founded and manage Musgo Comunicación Visual, a design studio based in Caracas. But we wanted to give something back, so we also teamed up to build Patrulla Verde, an environmental NGO devoted to producing free educational contents via the Web, some in print, as well as public speaking in schools, colleges, community centers, companies and even malls and public spaces.

We pooled together our talent and experience in an effort to send an environmental message conductive to action to children and adolescents in the Spanish-speaking community, which at least in our neck of the woods, lacks resources and local information and direction. Three years later we are trying to reach English speaking kids as well.

Vero created four endearing characters and together we made meaning out of them. Tomas represents all themes related to water, Zoe embodies renewable energy, Lucas defends biodiversity and Beto, the bunny, is the only “non-human”, and he gives voice to the other more than 10,000,000 species with whom we share the planet. His theme is global warming.

Animal Defenders

Animal Defenders pg 1 (English version)

 

Choosing a color palette was a challenge because the characters had to each have their own identity but also, when pooled together into a vignette or drawing, they had to look in harmony, as part of a team.

Animal Defenders

Beto and Lucas are a twosome, they play together and joke together and that’s why they both wear the same red hat. Nobody else wears red, but for each one of the other two characters there are blues and greens that obviously talk about nature. Tomas’s orange hair and darker skin are in line with him being a laid back, beach-loving kid. And Zoe’s hot pink speaks of fun, bubbly, the color of an empowered girl that, although super feminine, is opinionated and fierce when she knows she is right.

Regarding the backgrounds, the predominant color of a page is always related to the mood and atmosphere of the storyline… which means that the writer, ejem! …that’ll be me, is the true trendsetter here, because it is she who decides if the situation is a comedy or a drama, if it’s day or night, indoors or outdoors, happy or sad. It is actually a lot of fun to set new challenges in each story for Vero!

Animal Defenders

In this particular issue, Animal Defenders, she chose happy bright colors for happy bright moments and darker ones that vary if it is just night or a scary situation, or a suspenseful, stressful one. When the characters are able to reflect upon their experience light comes again, but in a different way than in the happy beginning. This is a less saturated shade of yellow, paired with light grays because it is later in the day, and deeper into the kids’ thought process.

Learning about psychology of color in Lee’s seminars and workshops has proven to be an extremely powerful tool to better the work we do, and to engage the population we want to reach. Patrulla Verde-in this case Veronica-was even showcased in Green Graphics, a publication by Catalonian publisher Index Books (2011), for our characters, logo and image.

Toti and I at the Color/Design class graduation ceremony.

We are extremely thankful to Lee to allow us to share our work with her followers and friends through this amazing window.

Veronica and I at the graduation. This is one of my favorite parts of the class.

Thanks a million, Lee!!

-Veronica Ettedgui & Toti Vollmer

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