Fashion Color Forecast From The Fifties: #TBT

June 24, 2015 § Leave a comment


June 25, 2015

Discovering or rediscovering history is something I truly enjoy. What can be more life-affirming than a trip down memory lane? It’s fun looking back at the signposts that are left of a life once lived, reflecting on the food, fashion, and music of eras gone by is something both the young and the old enjoy. How many times have you seen the Internet meme celebrating the wonders of the past? 

Today is wonderful but yesterday was something else, especially when it is tangible. There is nothing like feeling and smelling these relics from our past. I’ve heard it said that “the nose is the doorway to nostalgia,” especially if you read old books.

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I was flipping through one old book in particular when I realized I was completely transported, not just by the old-book scent, but also by the wonder and promise that this first-of-its-kind forecast held. The book that I am referring to is the venerable textile manufacturer Hockanum’s Coast-to-Coast Woolens fall 1955 fabric color trend forecast. You might be familiar with it if you have read Pantone: The 20th Century in Color, as it was featured in the chapter between Cosmetic Superstars and Fantasyland. 

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Below is the foreward from the Hockanum forecast:

“From coast to coast, America soars, sails, rides, treks, walks. America goes places. So does Hockanum.

Here, in a few pages, is a fast trip through Hockanum Coast-to-Coast Woolens for Fall ’55. Not all of the collection is here, of course – but there is enough to give you a quick look at our Fall color story, with proposed coordinates – and a lightning idea of some of our non-stop fabrics.

The new trend toward ensembles shows up clearly. One fabric links itself to another – and yet another. Colors stand alone with strength, or fall into costume groups, giving each other additional grace and impact.

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The fabrics have gone into all markets – coats, suits, dresses, sportswear, separates. There you will come upon them again – and we hope you will find the helpful signposts, pointing the way to a good, successful season.”

This forecast was a blast from the past, but as familiar and comforting as the fashions we loved on Mad Men.

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