Pop Goes The Tangerine Tango Shop

May 8, 2012

One of our colleagues and former students, Denise Lampron, is an image consultant, stylist and a color design consultant in Los Angeles. She attended a Pantone/Sephora Tangerine Tango event in the “Pop-up” Shop at the Grove in LA– a fun place to shop for all kinds of goodies. This is the report she sent us….

“The event was attended by the press, stylists and ‘corporate’ from 3-6 pm, and from 6-9 pm by the public. The Pop-up Shop was ideally located in the ‘park area’ of The Grove. It was a warm, sunny day and an ideal backdrop for the happy, bright introduction of Tangerine Tango.”

“The Sephora personnel were knowledgeable, friendly and appeared to be genuinely excited about being at the event. The Pop-up Shop was impeccable. The displays were very high end looking, eye catching, creative and, of course, bright and bold. The Sephora make up artist I spoke with referred to the psychology of TT (she paid attention in your lecture!)”

 

“The catering company did a lovely job of re-creating the TT theme in the food.”

It was a festive opening with lots of interest.

 Thank you, Denise, for sharing.  Especially loved the picture of you (in orange) taking a picture of you taking a picture!!

How Can you Take Advantage Of Mother Nature? Use Sunlight!

April 6, 2012

Color’s message may be subliminal, but it’s always there to create an effect and to color your decisions, your moods, and your world. This notion was recently explored by one of my former students, Lara Serbin. She is an architect and full service color consultant living in Arizona. Her love of color has been expressed in many different creative fields including fashion, interior design, personal color consultations and architecture. As Lara has taken both my online training program in personal image color consulting (the Color Clock™ theory) and the “in-person” Color Design program, she is truly a “full service” color consultant.

Lara is currently working on a project for The Center for the Arts. In coming up with a color story for the center, Lara and the director, Joseph Benesh have created a harmonious color palette that includes two colors, Pantone Sunlight 13-0822 and Pantone Beaujolais 18-2027 from the Crossover palette that I explain in my book More Alive With Color. Crossover Colors are nature’s most versatile colors and are those that occur most frequently in nature. Your eye is accustomed to seeing them in combination with many other colors. Which is why pairing the Sunlight with Beaujolais was a smart move.

Lara has this to say about why she picked Sunlight: “Sunlight is a yellow that is the perfect background for any color.  Sunlight is also a complementary color to purple. Sunlight wakes this whole color board up with happiness!”

Click here for the full article….

I couldn’t agree more, Lara. Living here in the Pacific Northwest we know the importance of a little Sunlight. Still, we have ideal lighting for color matching, so there is always Column A against Column B!

Thank you for letting us share your story.

Orange Blossoms And False Eyelashes

February 23, 2012

I found this article and thought that with all of the great buzz surrounding Tangerine Tango that it would be fun to look back at when it all started. I excerpted a paragraph from the article for your viewing pleasure and included a link to the full article at the bottom.

“Sephora is about to bring out a limited-edition spring cosmetics line with orange eye makeup—including orange false eyelashes made from feathers. The renaissance of orange extends to many facets of design: The Canyons Resort in Park City, Utah, recently installed a luxury ski lift called the Bubble Express—with heated chairs in eye-popping orange.

F. Martin Ramin for The Wall Street Journal

 This renaissance for orange has been a long time coming. The color was popular in the 1920s, and again in the 1960s, with a lesser renaissance in the ’80s.”

Are you hearing the buzz about the Pantone x Sephora collaboration? Will you be rushing out to pick up some of these limited-edition goodies?

Orange Blossoms Especially for 2012 – WSJ.com.

I’m Tickled Orange!

February 16, 2012

I was in New York during Fashion week and was interviewed by Rueter’s News Service that is distributed internationally.  

http://www.reuters.com/resources_v2/flash/video_embed.swf?videoId=230303298&edition=BETAUS
Let’s hear it once again for Tangerine Tango!!

Do you like this video? If you do Like this post!

Thanks for stopping by!

What Do You Think About Tangerine Tango?

December 9, 2011 

The following is an excerpt from an article by Aylin Zafar for TIME.com followed by a little background on the selection process. Every year I spend a great deal of time perusing all of the issues and happenings that might influence color directions in the future. Ever since the color of the year has been named I have been intimately involved in the process, as I am the Director of the Pantone Color Institute and their lead forecaster in all industries mentioned below.

The world is about to look a lot more vivid: the Pantone Color Institute has named “Tangerine Tango,” a radiant red-orange, as the top color of 2012. The color experts have been amping up their selections each year, with the serene and calming turquoise in 2010 giving way to 2011’s honeysuckle, a warm, reddish-pink color meant to lift spirits and instill confidence.

But the current economic climate and frustrations call for something bolder this coming year. Pantone has turned to the “spirited reddish-orange” hue to “provide the energy boost we need to recharge and move forward.” Orange signals not only vitality, but also urgency and strength—associations that should resonate in a year where many are hoping to finally start seeing changes. “There’s the element of encouragement with orange”.

The color of the year selection is a very thoughtful process. To arrive at the selection, Pantone quite literally combs the world looking for color influences. This can include the entertainment industry and films that are in production, traveling art collections, hot new artists, popular travel destinations and other socio-economic conditions. Influences may also stem from technology, availability of new textures and effects that impact color, and even upcoming sports events that capture worldwide attention.

For more than a decade, Pantone’s Color of the Year has influenced product development and purchasing decisions in multiple industries, including fashion, home and industrial design, as well as product packaging and graphic design.

‘Tangerine Tango’: The Bright, Encouraging Color of 2012 | NewsFeed | TIME.com.

Red: The Emblem Of Social Responsibility

November 2, 2011

I was asked to speak at a conference on the color Red. I think you might enjoy this event— there are quite a few speakers each bringing their own perspective to the color. In my presentation Keith Recker and I will be sharing excerpts and images of the color RED throughout the 20th Century from the new book Pantone® The 20th Century in Color. I hope to see you there.

From Dior to Valentino, from Yves Saint Laurent to Lanvin, red is an expression of joy, of jubilation, of passion. In the hands of others it is—among many other things—the color of authority, of courage, and of liturgy. It is also a pre-eminent color of body ornament: red lipstick and nail polish are never out of style.

The 13th Annual New York Fashion Conference, RED, will explore the innumerable facets of this color without peer. We will consider the history of this color, and that of the materials from which it has been derived, as well as its symbolism, both as a color in and of itself and integral to patterns such as paisley and tartan. Vintage is a lens through we study this vibrant hue and the important roles it has played at all times and in all cultures; we trace these roles as well as their evolution over time. Not least, we explore the legacies of Diana Vreeland and others, for whom red was not just a color, but a signature.

http://www.artinitiatives.com/public/

Like us on Facebook and get information on early registration discounts (look for the image of the lady in RED from this post).

Be On The Cutting Edge Of Color

October 25, 2011

Laurie Pressman, Vice President, Pantone Fashion, Home + Interiors, and I were recently interviewed by Home Furnishings Now (HFN). Here is an excerpt and a link to the full article.

“There is an inherent human tendency to be drawn to color.  Intrinsic to our visual experience, color is part of the stimulation we feel and is a vital factor in consumer purchasing decisions.  We would urge retailers today to address the strategic use of color in their product selections and believe it is important that they be mindful of creating visual excitement in their stores. Historically when the economy is uncertain there is a concern about the longevity of a color and some consumers have a tendency to play it safe with neutral shades. This is especially the case with products that are higher priced or take up a larger amount of real estate such as furniture and floor or window coverings. However, introducing some unexpected splashes of color or unique color combinations to play against these more neutral hues will attract and engage the eye, excite the imagination and ultimately tempt the consumer or client.  Color is, in fact, the catalyst that can spark the sale. In an environment where consumers are cutting back on their spending, it would be a mistake to overlook this fundamental element of human psychology.”

Corporate Spotlight: Pantone | HFN.

Comic Book Colors Then And Now

August 1, 2011

In the 2012 Pantone View Home + Interiors you will find a color palette based on The Comics.

“Cartoons come to life in this effervescent palette called The Comics. Funny paper hues pop off the page in whimsical ways that bring a smile and create the need to take some time to play. Ominous phantom black provides the backdrop for sulphuric yellow and fiery red. A flash of green provokes a strong blue while an inky cyan plays up to the honeysuckle and primrose…”

  

 

This is a far stretch from the comic color palette of long ago. Which comes as no shock with all of the advances in computer technology. Gerry Giovinco gives a thoughtful rationale in his series entitled The Comic Company: True Colors – Part 3. Gerry writes “Color in comic books had a specific look for fifty years prior to the 1980′s. Flat color was the norm and part of the charm of the comic books that I grew up reading. There was just something about that limited palette and those pronounced dots that seemed to define the medium as much as the words and pictures that they illuminated. Others agreed and focused on this idiom when referencing comic art in pop culture.”

Ed Piskor was so inspired by this story that he created a digital palette in Photoshop for those of you who are interested in recreating these colors for your personal projects. Click the image below to go to Ed’s site for more information on Ed and this palette.

Graphic Design USA Gives Love To Pantone

July 15, 2011

“Color is among the most powerful ways for creative professionals to communicate on behalf of their clients. At stake is nothing less than the success of products, services, ideas and causes. And color forecasts are the place where theory and practice come together, as experts – sometimes through hard-headed analysis and other times through flights of imagination – attempt to discern broad evolutionary directions for major industries and the design disciplines that serve them. Color forecasting may look like fun and fantasy but be warned: do not try this at home or without expert supervision.”

Graphic Design USA – May 2011 Annual Color Forecast.

Colorful Kitchen

July 5, 2011

Rolando Barrera traveled from Mexico two years ago to participate in our Color/Design program here on Bainbridge Island. He had an interest in learning more about the psychology of color, effective color combinations and how the use of color could have a positive influence on his customers when they visited his beautiful kitchen-centered showroom.

He sent us some wonderful examples of how his showroom has depicted both mood and style with the artful use of color.

Rolando told us that the concept for choosing the colors was to use some “cheerful” and “delicious” colors like tomato, lime and citrus.  But he also integrated “our Mother Earth” by using warm browns and grays. In particular, he felt that the use of teak and a pristine white depicted “heaven and earth”.

His goal, in his own words: “The ideas of the colors of this showroom is to immerse our customers and visitors in different ambients of color and see which kitchen they like the most”.  He feels that “happiness” is a main component and that “color really sells”.

We respond to these handsome images and shared thoughts with a big Bravo to Rolando!