February 3, 2014 § Leave a comment
February 3, 2014
Enjoy this little color tidbit.
“The blue mussel mollusk creates a unique amino acid, which formulates a strong thread, connecting it to rocks in the ocean. By remaining attached to the rocks, mussels withstand the pounding waves of the surf. The mussel “glue” is created at ambient temperatures, under ambient pressures, and in a wet environment. Looking to nature, researchers were able to mimic the mussel recipe, creating a soy-based and formaldehyde-free adhesive now used in its products.”
Click the link below to read more.
January 2, 2014 § Leave a comment
January 3, 2014
In 2005, I did a Color/Design class here on Bainbridge Island (as I do every summer) for those wishing to expand their careers in color and had the good fortune to have a lovely woman named Irma from Indonesia enroll in the class. Needless to say, Bainbridge is a long way from Jakarta and I was delighted that she was motivated enough to come all that way to take the training program, especially because I had spent some time in Indonesia doing consulting and presentations for a very large cosmetic company founded by a woman named Martha Tilaar. She literally started her company on a shoe string budget with a recipe for skin cream passed on to her from her grandmother. She had seen my first book, more recently re-done as More Alive With Color, and decided to contact me about the possibility of coming to Indonesia to train her make-up artists and salespeople in color.
I happily took my first trip there in the late 80s and subsequently went back to Indonesia twice in the 90s (including Bali— but that’s another story) and enjoyed every moment there. This is a country rich in color heritage and the women are really quite beautiful. They are a mix of native Indonesian, some other mixed Asian cultures and Dutch. The furniture in their homes, the food they eat and the clothing they wear reflects those varied cultures. Ms. Tilaar was a fabulous hostess and I found out when I was there that she had quite a success story behind her. When she took me to one of her cosmetic-producing factories, she opened cauldrons of bubbling creams and had assigned color names from More Alive With Color. It was quite a colorful and amazing experience!
It is always gratifying to hear from former students, particularly when I have such fond memories of both Irma and her country, so I was happy to hear from her with an update on what she has been doing in the eight years since she took my class.
Among many other advancements in her career as a personal image and fashion consultant, she has been quite busy picking the colors for Garuda Indonesia’s crew uniforms. It was such an amazing coincidence that earlier in the year, July to be exact, she chose reddish purple as an additional color for the Maitre de Cabine uniform of Garuda Indonesia new cabin crew uniform (national flag carrier airline). Additionally in 2009 as part of the team of consultants for Garuda, Irma chose three colors for the new cabin crew uniform: turquoise, orange and blue (purser). After the launching of the new uniform in July 2010, she was thrilled knowing that turquoise was chosen as Color of the Year (2010) and Orange or Tangerine Tango for (2012).
Well done, Irma!
September 30, 2013 § 4 Comments
September 30, 2013
Who doesn’t love a list?
Every year, twice a year, I teach a class on color and design. In the preparations for the class I compile a list of books that I have found to be integral in my pursuit of color knowledge. It is a very long list (12 pages) so I decided to pick eight books that I think are important for those who are looking to grow their knowledge and understanding of color.
1). A Natural History of the Senses by Diane Ackerman
2). Color and Human Response by Faber Birren
3). Color Psychology & Color Therapy by Faber Birren
4). Color Graphics; The Power of Color in Graphic Design by Karen Triedman and Cheryl Dangel Cullen
5). Colour/Travels Through the Paintbox by Victoria Finlay
6). A Perfect Red by Amy Butler Greenfield
7). Living With Color by Deryck Healy
8). Designing Across Cultures-How to Create Effective Graphics for Diverse Ethnic Groups by Ronnie Lipton
I would love to hear about your favorite color books. Are any of these books on your “must read” list?
What books would you include in your top ten list of color books?
For my complete list of books sign up for my next Color/Design course in to be held in Burbank, January 2014.
August 9, 2013 § 2 Comments
August 9, 2013
The color wheel is the basis of all color combinations. This circular arrangement of the spectrum visually illustrates the basic principles of color. That is part of what makes this cartoon color infographic from Slate Online Magazine (click the link at the bottom), so wonderful.
As most people are familiar with the color wheel it makes perfect sense to color code cartoon characters, especially if you are looking to create a space for your child or inner child, the color wheel is a great place to start.
As a parent, a visual like this could make quick work of (re)decorating your child’s personal space. Even if your child’s favorite character hasn’t made the cut on this graphic you can still draw inspiration from this cartoon color wheel or any color wheel.
It is really important for children to have input into the color schemes of their rooms. It’s a wonderful exercise in creativity and a real confidence booster in their ability to do this. In addition, it really helps to set the stage for their participation in color and design projects when they get older.
It has been said that the greatest of all inventions is the wheel. I would say that the color wheel is next. For most people, much of color “knowledge” is based on instinctive responses, cultural conditioning, and those aspects of color that we seem to absorb without much conscious thought. yet there is a great deal we can learn about color that is based on certain artistic and harmonious concepts.
July 31, 2013 § 2 Comments
July 31, 2013
I was perusing the Huffington Post when I spotted the story (link at the bottom) on vintage travel posters and was reminded of some of the wonderful posters that we came across when we were doing research for my latest book Pantone The 20th Century in Color.
There is something magically transportive in seeing these fantastic illustrations of life in far away places. The colors, mood, and feeling all come together to entice the eager traveller to get away. The following is an excerpt from the book that can be found in a section addressing the colorful 1920s called “Destinations.”
Though post-WWI nationalism made international travel a little more complicated, improvements in train and ship lines gave it a stylish sense of luxury and adventure. The forward march of technology also made speed part of the thrill.
Graphic designers did their part to build desire for cities like Paris and London with elegant posters that glamorized both destinations and their inhabitants-who all seemed to wear the latest fashions. Resorts like Nice and Vichy also benefitted from such marketing: resort towns that relatively few had heard of became worldwide household names.
The color language found in travel posters of the day frequently employed the coppery tones of suntans and the warm neutrals of sand and sunlight. Silvery greens gave elegant life to oceans and rivers, and olives and browns to the landscape.
July 24, 2013 § 2 Comments
July 24, 2013
Prior to the 1940s and Alex Steinweiss, a graphic designer and art director known for inventing album cover art, records were sold in plain brown wrappers.
In the 60s, album covers and concert posters frequently emulated the LSD experience with frenetic collages, undulating type, and hallucinogenic color.
But even before that, somewhere in between the bold graphic Steinweiss style or the trippy visuals of Wes Wilson or Peter Max, there was something else brewing in the minds of the average American musician who was looking to put out an album.
The August issue of Print, a bimonthly magazine about visual culture and design, highlights the unsung heros of these albums.
The book Enjoy The Experience: Homemade Records 1958-1992 by Sinecure Books is a compilation of the best (worst ?) in album art. Editor Johan Kugelberg says this about the book “Enjoy the Experience explores a slice of American culture with tales from well-known musicians to more obscure artists, such as pizza parlor organists. Some of these record covers are really laugh-out-loud funny, and some of the music and people are too…”
Which of these genres speaks to your visual sensibilities? Do you have any albums that you have just for their cover art?
May 23, 2013 § 3 Comments
May 23, 2013
This is really exciting news. I wonder how long it will be before we see the practical application of this new blue pigment. Some laboratory testing involves outcomes that are not always planned. The following is from a northwestern university very close to my home state of Washington.
“An accidental discovery in a laboratory at Oregon State University has apparently solved a quest that over thousands of years has absorbed the energies of ancient Egyptians, the Han dynasty in China, Mayan cultures and more – the creation of a near-perfect blue pigment.
Through much of recorded human history, people around the world have sought inorganic compounds that could be used to paint things blue, often with limited success. Most had environmental or durability issues. Cobalt blue, developed in France in the early 1800s, can be carcinogenic. Prussian blue can release cyanide. Other blue pigments are not stable when exposed to heat or acidic conditions.
But chemists at OSU have discovered new compounds based on manganese that should address all of those concerns. They are safer to produce, much more durable, and should lead to more environmentally benign blue pigments than any being used now or in the past. They can survive at extraordinarily high temperatures and don’t fade after a week in an acid bath.”
Click the link below for more information.
January 11, 2013 § 2 Comments
January 11, 2013
More than ever, our homes are critically important to our sense of comfort and well-being where we build our own personal nests. The act of decorating our home is the catalyst that sparks our creativity, providing that special environment that helps us and those who live with us thrive.
Which is why it is not so simple to answer the question “What color should I paint my…?”
There are absolutely no quick or easy answers to that question. There isn’t a “magic bullet” answer as there are many factors to take into consideration, including:
My book Colors For Your Every Mood can help to guide you to some moods and color palettes as well as give you some of the color psychology behind those colors. Once you have familiarized yourself with color moods and you still feel you need some help to attain the “feel” you are comfortable with, you may want to hire a professional. At the very least, the book might help you to validate what you feel instinctively.
Before taking that final step and applying paint on the walls, it is important to think about the emotional aspect of color. The colors you choose will create moods and feelings that will have a great impact on you (and your family’s) well-being and comfort level.
You see, for someone to blindly suggest you paint any part of your home without them having a sense of who you are and what you hope to get out of the space, you are potentially asking for trouble. You wouldn’t want to end up with furniture that no longer matches or works in the space. These are costly mistakes that can be avoided.
November 26, 2012 § Leave a comment
November 26, 2012
Comic Books for Social Change
This is no news: comic books are a well-known powerful media to send social messages. There are many examples of successful experiences that connect them with positive social change all over the world.
Comic book characters have a lot of power because they can do anything and everything and also have the potential to engage a super broad audience in age, background, and reading skills. That, and our love of color, design, the environment, storytelling and teaching is what pushed Veronica and me into this adventure.
She is a graphic designer and illustrator, I am a teacher and a writer and together we founded and manage Musgo Comunicación Visual, a design studio based in Caracas. But we wanted to give something back, so we also teamed up to build Patrulla Verde, an environmental NGO devoted to producing free educational contents via the Web, some in print, as well as public speaking in schools, colleges, community centers, companies and even malls and public spaces.
We pooled together our talent and experience in an effort to send an environmental message conductive to action to children and adolescents in the Spanish-speaking community, which at least in our neck of the woods, lacks resources and local information and direction. Three years later we are trying to reach English speaking kids as well.
Vero created four endearing characters and together we made meaning out of them. Tomas represents all themes related to water, Zoe embodies renewable energy, Lucas defends biodiversity and Beto, the bunny, is the only “non-human”, and he gives voice to the other more than 10,000,000 species with whom we share the planet. His theme is global warming.
Choosing a color palette was a challenge because the characters had to each have their own identity but also, when pooled together into a vignette or drawing, they had to look in harmony, as part of a team.
Beto and Lucas are a twosome, they play together and joke together and that’s why they both wear the same red hat. Nobody else wears red, but for each one of the other two characters there are blues and greens that obviously talk about nature. Tomas’s orange hair and darker skin are in line with him being a laid back, beach-loving kid. And Zoe’s hot pink speaks of fun, bubbly, the color of an empowered girl that, although super feminine, is opinionated and fierce when she knows she is right.
Regarding the backgrounds, the predominant color of a page is always related to the mood and atmosphere of the storyline… which means that the writer, ejem! …that’ll be me, is the true trendsetter here, because it is she who decides if the situation is a comedy or a drama, if it’s day or night, indoors or outdoors, happy or sad. It is actually a lot of fun to set new challenges in each story for Vero!
In this particular issue, Animal Defenders, she chose happy bright colors for happy bright moments and darker ones that vary if it is just night or a scary situation, or a suspenseful, stressful one. When the characters are able to reflect upon their experience light comes again, but in a different way than in the happy beginning. This is a less saturated shade of yellow, paired with light grays because it is later in the day, and deeper into the kids’ thought process.
Learning about psychology of color in Lee’s seminars and workshops has proven to be an extremely powerful tool to better the work we do, and to engage the population we want to reach. Patrulla Verde-in this case Veronica-was even showcased in Green Graphics, a publication by Catalonian publisher Index Books (2011), for our characters, logo and image.
We are extremely thankful to Lee to allow us to share our work with her followers and friends through this amazing window.
Thanks a million, Lee!!
-Veronica Ettedgui & Toti Vollmer
August 29, 2012 § Leave a comment
August 29, 2012
According to Wikipedia “January is on average, the coldest month of the year within most of the Northern Hemisphere (where it is the second month of winter) and the warmest month of the year within most of the Southern Hemisphere (where it is the second month of summer). In the Southern hemisphere, January is the seasonal equivalent of July in the Northern hemisphere.”
As a resident of the Northern Hemisphere, I like to take respite from the cold (and rain) and head south for four days to hold my semi-annual Color/Design master class. Next year’s class is going to be held January 24-27th in Burbank, California. California is the perfect sunny locale for a mid-winter getaway.
This hands-on class will give you the tools and education to take your career in color to the next level. The class will include the psychology and emotion of color, consumer color preferences, the formation of trends (where do they come from and where are they going), a workshop and time for in-depth Q&A.
Come and join me in sunny California to explore the wonderful world of color. Don’t forget your sunscreen!