Color Touches Everyone

June 5, 2012 § Leave a comment

June 5, 2012


By now you may have read that Queen Elizabeth has been color coded. Pantone and Leo Burnett came up with a special edition color wheel for her Diamond Jubilee. The Queen has spanned many color trends during her reign and is a wonderful subject of color.


I was quoted throughout the guide regarding one of my quotes on using a singular color family.

“The Diamond Jubilee Color Guide is a celebration of that reign through color and its meaning. The Queen’s decision to favor one color in every outfit is a strong style statement. Monochromatic color schemes make the wearer appear taller, delivering a more stately air—perfect given that Queen Elizabeth is not tall at 5-foot-4. Choosing one color theme also ensures the outfit does not detract attention from the wearer—which is particularly important if you’re the Queen.”


Today, you don’t have to be a Queen to have your own color code. Get your own personal fanguide to color YOUR life’s jubilee. Purchase the More Alive With Color book and fanguide for a special Jubilee combination price of just $39.95 and unlock your own personal Colortime.


By reading More Alive With Color you will learn how to use color to make you feel more secure and successful. Avoid expensive mistakes with color. Use color with confidence to bring out your creativity. Understand what goes with what and why. Discover what color says about you. You will also learn about monochromatic color schemes to help you channel your inner British monarch.


This special offer won’t last as long as the Queen’s reign so don’t wait!

For more information about the book and fanguide click here.

This is a special deal for all the followers of this blog, Twitter, and Facebook. Click the More Alive With Color fanguides within this post to take advantage of the Queen’s Jubilee sale. 


Empower yourself with color.

Technically Speaking

June 1, 2012 § Leave a comment

June 1, 2012

Contrary to what most people think, color is not actually the inherent property of an object. A leaf of spinach is not actually green, nor is a strawberry red. Instead, its color is dependent upon the absorption and reflection of light waves. As a result, color is the property of light that depends of wavelength.

When the light waves reach an object, some of the light is absorbed and some is reflected. Only the reflected light is seen by the eye. A spinach leaf appears green because it reflects only the waves producing the green light. The same holds true for the red strawberry or any other colored object.

They eye and the associated nerves register the reflected color on the retina, a light-sensitive membrane in the back of the eye containing rods and cones. The rods and cones define the color and the shape of the object by transforming the radiant energy into chemical energy, sending impulses to the optic nerve. The optic nerve registers the message and sends it to the control center-the brain. After this entire and rather complicated process, we become aware of the color of any given object.

That explains the physical phenomenon. However, color perception goes beyond the physical effects and ultimately includes the emotional impact upon the viewer. The psychological significance that is based on the viewer’s previous experiences, color associations, cultural conditioning, societal influences, frame of mind, and personality all play into the final interpretation. It is truly a fascinating pathway to the ultimate perception of color.


Here is a link to the full article about color perceptions and how it is effected by language.

How language affects color perception – Boing Boing.

For more color answers read my book The Color Answer Book.

We Are More Alive With Color In Taiwan

May 17, 2012 § 1 Comment

May 17, 2012

As you may have read that I was recently in Taiwan doing a project for Giant Bikes. What you may not have read is that while in Taiwan I got to spend some time with a lovely group of women who are Taiwanese More Alive With Color consultants.

This lovely partnership came about from a relationship that I developed with one of the translators named Melody Hong. Melody and I became fast friends with the common love of color, of course.

We enjoyed a fabulous and visually stunning dinner.

Following the meal was a ceremony where I presented the new graduates with their certificates of completion. This is a wonderful accomplishment for them.

I couldn’t be more thrilled to have such a handsome group of ladies to promote the love of color for Taiwan. Keep your eye out for their pictures on the consultants page. We are adding new faces regularly and growing our More Alive With Color territory.

Is there a More Alive With Color consultant in your area?

Stay tuned for more imagery.

Pop Goes The Tangerine Tango Shop

May 8, 2012 § Leave a comment

May 8, 2012

One of our colleagues and former students, Denise Lampron, is an image consultant, stylist and a color design consultant in Los Angeles. She attended a Pantone/Sephora Tangerine Tango event in the “Pop-up” Shop at the Grove in LA– a fun place to shop for all kinds of goodies. This is the report she sent us….

“The event was attended by the press, stylists and ‘corporate’ from 3-6 pm, and from 6-9 pm by the public. The Pop-up Shop was ideally located in the ‘park area’ of The Grove. It was a warm, sunny day and an ideal backdrop for the happy, bright introduction of Tangerine Tango.”

“The Sephora personnel were knowledgeable, friendly and appeared to be genuinely excited about being at the event. The Pop-up Shop was impeccable. The displays were very high end looking, eye catching, creative and, of course, bright and bold. The Sephora make up artist I spoke with referred to the psychology of TT (she paid attention in your lecture!)”


“The catering company did a lovely job of re-creating the TT theme in the food.”

It was a festive opening with lots of interest.

 Thank you, Denise, for sharing.  Especially loved the picture of you (in orange) taking a picture of you taking a picture!!

Something Old. Something New. Something Borrowed That’s Not True About Blue

May 2, 2012 § 3 Comments

May 2, 2012

I hope my readers will forgive my taking a moment to vent. I love that there is more information available on the web concerning color psychology, when it is properly vetted and accurate. But I really dislike the propagation of information that is based on old information and urban legends. For example, the following article appeared on a graphic design website . It is attractively done and I am certain that these people mean well, are interested in educating others and are trying to show the importance of color, so please read the following copy and look for my comments at the end.



{BLUE} The color of peace and tranquility. It’s been stated that people are more productive in blue rooms. Although, be careful. It can cause feelings of sadness…we don’t want to cause people to have “A case of the Monday’s”. While blue can calm people, it can also decrease your appetite. People typically stay away from blue foods (aside from blueberries and plums)…blue is usually an indication that something has spoiled or is poisonous. If you want to eat less, eat off of a blue plate. 

{FUN BLUE FACT}: In Columbia, Blue is associated with soap. Yep, soap. Can’t get more random than that!

 Leatrice Eiseman says:

Love that you are promoting the use of color and helping to educate people about it, but sorry–there are no definitive studies about blue suppressing appetite. As matter of fact, blue china and dinnerware is a big seller all over the world, cobalt blue glasses and glass plates are very popular (think Williams Sonoma and Mexican glassware) so you would think there would lots of thin people as a result, whereas people are getting fatter, especially in U.S. That is an urban legend, especially when blue berry flavors are mixed in smoothies, drinks and with yogurts. There are blue potatoes now, blue corn chips, blue m&ms, blue sweet enticements on cakes and pastries. My advice is not to pick up on the old urban legends without checking more recent and credible info. I have written seven books on color, have three websites and a blog and am always looking at more current info to update the old legends that simply are no longer true.


One more point; as I point out in my books, not all blues speak of serenity. There are electric blues,that, just as the name implies, speak of excitement and high energy.

Enroll Today!

April 19, 2012 § 2 Comments

April 19, 2012


Dear Color Lover,

My next 4-Day Color/Design class will be held from July 12 through July 15, 2012 in Washington State. I hope you will join us for this exciting training program that will enable you to expand your career (as well as your thinking) into more lucrative and creative color consulting areas.

We are located on Bainbridge Island, a half-hour ferry ride across Puget Sound from Seattle, WA. For now you will need to know that you fly into SEA-TAC International Airport, take a cab or shuttle into Seattle and then take a gorgeous ferry boat ride across the Sound.

A much more detailed information letter will be sent to those of you who register for the class, but if you have any questions or need additional information in order to decide if you would like to attend, please don’t hesitate to contact me.


I look forward to hearing from you!

206-842-4456 (Ph)

206-842-6498 (Fax)

Taiwan Colored Glasses and Bikes

April 12, 2012 § Leave a comment

April 12, 2012

We recently returned from Taiwan where I did a color training program for Giant Bikes. They were marvelous hosts and their design teams outstanding in the presentations they did in their workshops. The design director is Edward Chiang and when I had first met him I told him that I thought he had a very famous family name, as in the name of Chiang Kai-Shek, Taiwan’s venerated former political leader. Edward informed me that this was his great-grandfather and that his great grandmother was the famous Madame Chiang Kai-shek.


Many of you will know the Giant brand. They build sturdy and handsome bikes that are sold internationally, so they were most interested in international trends and the psychology of lifestyle in making color decisions. Another specific interest involved their Liv line for women and it too is a quality product.

 Liv/giant Avail Inspire – News | Giant Bicycles | United States.

They are very thoughtful and conscientious about their color choices and it was a real delight to work with them. While in Taichung, we also got to see James Soames of Subkarma, co-owner of a fabulous branding company we have worked with in the past. Unfortunately, we weren’t able to connect with his alter-ego and partner, brother Tony Soames, but I had just seen them at the International Housewares Show in Chicago where I do a keynote every year and had asked them to join me on the podium the next day to discuss cultural differences (or similarities) between Asian markets and U.S.


As always, we were gifted with some wonderful goodies (that is such a lovely Asian tradition) including a beautiful glass piece from an amazing glass artist name Loretta H. Yang.  

Click the image for a link to her spectacular work that truly glows with color.

How Can you Take Advantage Of Mother Nature? Use Sunlight!

April 6, 2012 § Leave a comment

April 6, 2012

Color’s message may be subliminal, but it’s always there to create an effect and to color your decisions, your moods, and your world. This notion was recently explored by one of my former students, Lara Serbin. She is an architect and full service color consultant living in Arizona. Her love of color has been expressed in many different creative fields including fashion, interior design, personal color consultations and architecture. As Lara has taken both my online training program in personal image color consulting (the Color Clock™ theory) and the “in-person” Color Design program, she is truly a “full service” color consultant.

Lara is currently working on a project for The Center for the Arts. In coming up with a color story for the center, Lara and the director, Joseph Benesh have created a harmonious color palette that includes two colors, Pantone Sunlight 13-0822 and Pantone Beaujolais 18-2027 from the Crossover palette that I explain in my book More Alive With Color. Crossover Colors are nature’s most versatile colors and are those that occur most frequently in nature. Your eye is accustomed to seeing them in combination with many other colors. Which is why pairing the Sunlight with Beaujolais was a smart move.

Lara has this to say about why she picked Sunlight: “Sunlight is a yellow that is the perfect background for any color.  Sunlight is also a complementary color to purple. Sunlight wakes this whole color board up with happiness!”

Click here for the full article….

I couldn’t agree more, Lara. Living here in the Pacific Northwest we know the importance of a little Sunlight. Still, we have ideal lighting for color matching, so there is always Column A against Column B!

Thank you for letting us share your story.

What Is Pink And White And Smells Amazing?

March 30, 2012 § 1 Comment

March 30, 2012

In the last six months, I have had four “border crossings” to speak at events in Vancouver, Edmonton, Calgary and Toronto. In keeping with the Canadian theme I wanted to share another wonder from the north.

Every year out friends in Vancouver British Columbia celebrate the Spring season with Vancouver Cherry Blossom Festival. Blossoms are expected to be at their peak for this years festival launch.

As our friend and executive director of festival, Linda Poole, tells us…“The sixth annual Vancouver Cherry Blossom Festival (VCBF) is planning quite the party to bring much joy to the city April 5-28. Exuberant festivities at Cherry Jam Downtown inside Burrard SkyTrain Station on April 5 from 11 a.m. to 1:30 p.m. will launch a city-wide, month-long celebration to welcome Spring to the city.”

If you are going to be traveling to Canada or are already in the area stop by and enjoy all the amazing pink and white cherry blossoms. I can almost smell them from here.

Chip Fesko 2012

March 21, 2012 § 3 Comments

March 21, 2012

We recently received an update from Chip Fesko; a previous contributor to our Blog and an Artist from Newport Beach, California. His prominence as Senior Director of Advertising for the George Lucas Educational Foundation is heavy duty. It is impressive–there must be lots of people vying for that position. He writes well– obviously he got that position at the Lucas Foundation because of his talent. Some of you may remember that he was first featured on our Blog on February 5th, 2010. The color of the year back then was Turquoise and Chip had just completed one of his abstract water colors of painting 10,000 – QUARTER INCH squares of Turquoise.


In addition to Chip’s abstract painting, he continues with his watercolors of TROPICAL BIRDS & FLORA and it was his painting of a CATTLE EGRET against a HONEYSUCKLE SKY that reconnected us with Chip again since 2010 … certainly, another nice coincidence for our 2012 chosen COLOR OF THE YEAR – HONEYSUCKLE .


He finds inspiration for color on the smallest scale (pixels) to grandest scale (The Big Bang) and pretty much everything in between.


His different art styles are unique, yet pleasing, intellectually deep, yet simple. Although he is, as yet, an unknown talent, we appreciate Chip reaching out to us and sharing his work!


Below are samples of his TROPICAL BIRDS & FLORA series that were on exhibit at the Newport Beach City Hall for 3 months and also featured in the Australia Art Magazine – ART RUSH.










In addition to his Bird Series, it is Chip’s goal to paint 100,000 quarter inch squares – with 10,000 squares per sheet – and 10 Sheets. Each painting is based on a grand scale, yet represents its subject on the smallest level with each individual square, hand painted but looking like a digital pixel. The most amazing element to his abstract paintings is that they also have a component of 3-D imagery when studied and viewed at length and in person.



Finally, Chip has earned his first true Art Commission with a National Park. The Lassen Volcanic National Park has been selling his water colors of Wildflowers & Butterflies in their gift stores.



As Chip likes to say – “COLOR IS LIFE ITSELF” and we couldn’t agree more!


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